In a digital-first world, brands like Summer Fridays and Patrick Ta Beauty are employing traditional advertising methods to enhance their visibility and reach a broader audience. While their primary success has stemmed from astute social media strategies, a shift towards out-of-home (OOH) campaigns showcases a strategic pivot that can redefine how beauty brands relate to […]
Calvin Klein Drops Another Jeremy Allen White Campaign
Calvin Klein’s ongoing partnership with actor Jeremy Allen White highlights the brand’s commitment to capturing the zeitgeist. This campaign, recently launched and shot by renowned photographer Mert Alas, showcases White in an array of dynamic settings, including playful interactions with a dog, fitness moments, and striking imagery that accentuates his physique while clad in Calvin […]