In the vibrant landscape of beauty marketing, the relationship between brands and influencers is evolving. As beauty influencers and editorial professionals voice their frustration over the overwhelming quantity of promotional mailers received, brands are facing a critical juncture. The question is no longer just how to reach influencers, but how to do so in a […]
Navigating the Future: How Smartphone Restrictions Impact Marketing to Gen Alpha
The digital landscape has transformed the way businesses market their products, especially to younger audiences. However, the rise of Gen Alpha, those born after 2010, comes with its own set of challenges. One of the most significant shifts affecting how brands reach this demographic is the increasing legislative action aimed at limiting smartphone and social […]