In an intriguing shift within the beauty industry, major brands like Maybelline and E.l.f. Cosmetics are exploring unconventional strategies to drive their sales, even relying on humor and parody. Recently, at an Adweek panel in Manhattan, Maybelline’s Senior Vice President, Jessie Feinstein, made an eye-catching statement: “We’re willing to be the butt of everyone’s jokes.” […]
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
In the blossoming world of social media, few names resonate quite like Bach Buquen. This 19-year-old Parisian has transformed from a mid-tier content creator into a social media sensation, currently boasting over 6.1 million followers on TikTok. What sets Buquen apart is his challenge to traditional gender norms through makeup, a practice he began in […]