The Decline of Pat McGrath Labs: What Went Wrong and How to Recover Pat McGrath Labs, the brainchild of the renowned makeup artist Pat McGrath, once stood as a beacon of success and innovation in the beauty industry. With its groundbreaking products and high-fashion collaborations, the brand quickly garnered a cult following and was valued […]
Fara Homidi Beauty Secures Sandbridge Capital Funding
Fara Homidi Beauty Secures Sandbridge Capital Funding Fara Homidi, the renowned celebrity makeup artist, has taken a significant step forward in her entrepreneurial journey with the recent announcement of securing funding from Sandbridge Capital. This strategic move comes hot on the heels of her label’s successful launch at Sephora last year, solidifying her position in […]
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists For red carpet professionals, the fires are the latest in a series of trials. The glitz and glamour of Hollywood red carpets have long been synonymous with beauty and elegance. Behind the scenes, makeup artists work tirelessly to create the flawless looks […]