W Hotels, part of Marriott International’s Luxury Group, has evolved dramatically since its inception in the late 1990s. Encompassing various brands, including The Ritz-Carlton and JW Marriott, W Hotels has carved a niche within the luxury lifestyle sector. Inspired by the vibrant social scene of New York, the brand consistently captures the attention of fashion, […]
Why Brands Are Inviting Customers on Influencer Trips
The landscape of influencer marketing is changing, with brands now inviting everyday customers on luxurious trips once reserved for online celebrities. This shift, ushered in by brands like Tarte, Topicals, and Refy, reflects a broader strategy to enhance customer engagement and generate authentic content while addressing growing public backlash against perceived elitism in influencer culture. […]