What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]
LTK Is Taking Its App Beyond Shopping
LTK Is Taking Its App Beyond Shopping In the fast-paced world of influencer marketing, staying ahead of the competition is crucial for success. With new players constantly entering the market, established platforms must continuously innovate to maintain their edge. One such platform facing mounting pressure from competitors is LTK, known for its influencer monetization services. […]
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]