Can Korean Fashion Achieve the Global Success of K-Beauty and K-Pop? In 2025, Korean fashion has undeniably made remarkable progress in establishing itself as a significant player in the global fashion industry. With the emergence of avant-garde brands like Post Archive Faction and trendsetting eyewear label Gentle Monster, Korean designers are capturing the attention of […]
K-Pop Stars Become Models as Fashion Brands Eye Their Global Fanbase
In recent years, the fashion industry has witnessed a remarkable trend: luxury brands are increasingly recruiting K-pop stars as brand ambassadors. This strategic move is largely driven by the need to tap into the enormous global following of these idols and to generate conversation beyond traditional markets. Take Tommy Hilfiger, for instance. The iconic U.S. […]