How Kiko Milano Mastered the Art of Pricing Power Amidst the competitive landscape of the beauty industry, Kiko Milano has managed to carve out a unique position for itself through the strategic implementation of pricing power. The Italian cosmetics giant’s success can be attributed to its meticulous premiumisation strategy that has not only enhanced its […]
Kiko Milano Names Drew Elliott Chief Brand Officer
Kiko Milano Appoints Drew Elliott as Chief Brand Officer Italian-owned masstige beauty brand, Kiko Milano, has recently made a strategic move by naming Drew Elliott as its new Chief Brand Officer. The announcement comes as a significant development for the company, especially considering Elliott’s impressive background in the cosmetics industry. Having previously worked at MAC […]