Tag: Kao Corporation

To Restart Growth, Molton Brown Bets on Fine Fragrance

In an ambitious move to redefine its identity and spur growth, Molton Brown, the iconic British bath and body brand, is shifting its focus toward the increasingly lucrative fine fragrance market. Since its foray into fragrance in 2019, the brand has endeavored to broaden its appeal, but its recent initiative, dubbed “Artists of Note,” marks […]

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