The Business of Beauty Haul of Fame: The Next Seoul Cycle In the ever-evolving landscape of the beauty industry, one trend that continues to gain momentum is the rise of K-Beauty. Known for its innovative products and unique ingredients, Korean beauty has captured the hearts of consumers around the globe. From sheet masks to essences, […]
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US
Search for “sunscreen” on TikTok, and one name is bound to come up: Beauty of Joseon. This South Korean skincare brand, celebrated for its innovative products, has captured the hearts of influencers and consumers alike. With 16 of the top 20 videos about sunscreen on the platform and a staggering 1.7 billion views attached to […]