Tag: #influencers

The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup

In the blossoming world of social media, few names resonate quite like Bach Buquen. This 19-year-old Parisian has transformed from a mid-tier content creator into a social media sensation, currently boasting over 6.1 million followers on TikTok. What sets Buquen apart is his challenge to traditional gender norms through makeup, a practice he began in […]

The Business of Beauty Haul of Fame: Beauty Behind Bars

In recent months, beauty products have become the unexpected stars of a peculiar narrative emerging from drugstores across the United States. Anti-theft measures, triggered by a notable surge in shoplifting, especially in urban centers like New York and Los Angeles, have drastically reshaped the shopping experience for cosmetics enthusiasts. The phenomenon of locking beauty products […]

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