What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]
Puig Posts 14% Rise in Holiday Sales
Puig Posts 14% Rise in Holiday Sales Puig, the Barcelona-based powerhouse known for its luxurious perfume brands such as Rabanne, Carolina Herrera, and Jean Paul Gaultier, has recently reported a significant surge in holiday sales. The company disclosed that its net sales for the final quarter of the year, spanning from October to December 31, […]