The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign American Eagle, a well-known retailer in the fashion industry, has been through a challenging year, like many other businesses around the world. However, the brand is not backing down in the face of adversity. Instead, it is strategically leveraging the star power and girl-next-door appeal of […]
What It Takes to Sell Beauty on Douyin
What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]
Puig Posts 14% Rise in Holiday Sales
Puig Posts 14% Rise in Holiday Sales Puig, the Barcelona-based powerhouse known for its luxurious perfume brands such as Rabanne, Carolina Herrera, and Jean Paul Gaultier, has recently reported a significant surge in holiday sales. The company disclosed that its net sales for the final quarter of the year, spanning from October to December 31, […]