Tag: in-store experience

Inside Department Stores’ Plans to Bring Beauty Customers Back

The once-dominant beauty counters of department stores are poised for a revival just in time for the 2024 holiday season. Retail giants like Macy’s and Nordstrom are currently overhauling their approaches, aiming to attract customers back into their stores and recapture the allure of physical beauty shopping. Historically, department store beauty sections were the hallmark […]

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