In an intriguing shift within the beauty industry, major brands like Maybelline and E.l.f. Cosmetics are exploring unconventional strategies to drive their sales, even relying on humor and parody. Recently, at an Adweek panel in Manhattan, Maybelline’s Senior Vice President, Jessie Feinstein, made an eye-catching statement: “We’re willing to be the butt of everyone’s jokes.” […]
Tag: #humor
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