The beauty industry is buzzing with aspirations as brands seek to replicate the extraordinary success of Cerave, the L’Oréal-owned skincare line that skyrocketed in popularity. Between 2017 and 2021, Cerave’s sales nearly quintupled, fueled by a consumer shift towards uncomplicated, affordable skincare endorsed by professionals. This sudden rise has left many mass-market brands eager to […]
The Confusing World of Skincare Claims, Explained
The skincare industry thrives on promises and claims that speak directly to consumer desires for effective results. In an age where the consumer is more informed than ever, the challenge for brands lies in delivering credibility alongside compelling narratives. However, the paths to substantiating these claims can vary wildly in terms of integrity and accuracy. […]