Tag: #Fragrance #Business #Innovation #AfricanBrands #Luxury

The Founders Pushing African Fragrance Into the Mainstream

For centuries, Africa has served as an inspiration for the world’s most renowned beauty brands, from Byredo’s Bal d’Afrique to Diptyque’s use of Madagascan vanilla. Despite this historical significance in the perfumery landscape, homegrown African fragrance brands are now making assertive strides to carve out their space within this cultural tapestry. Brands like Senegal’s Réserve […]

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