In a pioneering collaboration that merges sports, technology, and fan engagement, Manchester City Football Club and Puma are set to revolutionize how jerseys are designed. For the 2026-27 season, they are inviting fans to participate in the creative process through an innovative AI-powered tool. This project not only showcases the potential of artificial intelligence in […]
Puma Is Bringing AI-Generated Design to the Football Pitch
In a groundbreaking move, Puma is redefining fan engagement by harnessing the capabilities of artificial intelligence (AI) to transform the way sports memorabilia is designed. The sports brand recently announced the launch of a platform that allows Manchester City fans to design a new uniform for the football team using generative AI technology. This innovative […]
French Football League Partners with WSC Sports to Revolutionise Digital Content Strategy Using AI Technology
The French Ligue de Football Professionnel (LFP) has formed a strategic partnership with WSC Sports, a global leader in AI-driven sports content creation, to transform its digital content strategy. This collaboration promises to reshape the way the league engages its audience by leveraging advanced technology for efficient and personalized content distribution. At the heart of […]