As the fashion industry gears up for another electrifying show season, the Business of Fashion (BoF) has prepared a comprehensive Fashion Week calendar highlighting key events in the leading fashion capitals—New York, London, Milan, and Paris. The Spring/Summer 2025 season promises to showcase a diverse range of talent and creativity, with both established names and […]
Harnessing TikTok's Power for the Fashion, Luxury, and Beauty Industries
In the rapidly changing landscape of social media, TikTok has emerged as a game-changer for brands in the fashion, luxury, and beauty sectors. With over 1 billion global community members and 170 million monthly active users in North America, the platform has redefined how brands engage with their audiences. Recent studies indicate that U.S. adults […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
In today’s marketplace, a distinct trend is gaining momentum: the rise of “dupe” brands that deliver affordable versions of luxury styles. Brands like Quince and Italic are stepping into a space that directly appeals to middle-class consumers, providing quality products made in the same factories as their high-end counterparts. As consumer preferences shift amid a […]