As TikTok continues to reshape the marketing landscape, especially in industries like fashion, beauty, and luxury, it has become imperative for brands to harness this platform effectively. Recent insights, particularly from BoF’s collaboration with TikTok, underscore the importance of strategic engagement and adept use of TikTok’s unique features. With over 60 percent of TikTok users […]
The BoF Podcast | Clare Waight Keller on Leadership in Fashion
Clare Waight Keller’s journey through the fashion industry serves as a remarkable example of leadership and adaptability. Her recent appointment as the creative director of Uniqlo highlights not only her extensive experience but also her commitment to evolving her vision across diverse fashion landscapes. In a recent episode of The BoF Podcast hosted by Imran […]
Milan Proposes Supply-Chain Database Amid Sweatshops Probe
In a significant move to address labor exploitation within its fashion sector, the Prefecture of Milan has developed a draft proposal for a supply-chain database. This initiative arises from a recent investigation by Milanese prosecutors linking notable luxury brands, including Dior and Armani, to sweatshops operating under inadequate labor conditions. This supply-chain database aims to […]
K-Pop Stars Become Models as Fashion Brands Eye Their Global Fanbase
In recent years, the fashion industry has witnessed a remarkable trend: luxury brands are increasingly recruiting K-pop stars as brand ambassadors. This strategic move is largely driven by the need to tap into the enormous global following of these idols and to generate conversation beyond traditional markets. Take Tommy Hilfiger, for instance. The iconic U.S. […]
Burberry Names New Chief Marketing Officer, Americas President
In a decisive move to reinvigorate its brand, Burberry has announced the appointment of two significant executives under the leadership of its new CEO, Jonathan Schulman. The British luxury brand has brought on Jonathan Kiman, a veteran marketing executive from Gucci, and Laura Dubin-Wander, a seasoned professional with extensive experience in American luxury markets. This […]
What to Do When Your Product Goes Viral
The phenomenon of a product going viral can be both exhilarating and daunting for businesses. While it can catapult a brand to new heights of recognition and sales, the unexpected nature of virality brings significant challenges. Companies must adapt quickly not only to capitalize on the moment but also to ensure sustainable growth moving forward. […]
The Business of Fashion Joins Forces With Australian Fashion Week 2025
The fashion industry in Australia is poised for an exciting transformation as it prepares for Australian Fashion Week 2025, scheduled to take place from May 12 to 16 at Sydney’s Carriageworks. This year’s event marks a significant collaboration between Australian Fashion Week and The Business of Fashion (BoF), promising not only to showcase renowned established […]
Ganni to Show at Paris Fashion Week
Danish apparel brand Ganni has made a significant announcement by confirming that it will present its Spring/Summer 2025 collection at Paris Fashion Week. Traditionally known for its strong presence at Copenhagen Fashion Week, this shift signals a strategic pivot for the brand under the new leadership of Laura du Rusquec, a former executive of Balenciaga, […]
Calvin Klein Drops Another Jeremy Allen White Campaign
Calvin Klein’s ongoing partnership with actor Jeremy Allen White highlights the brand’s commitment to capturing the zeitgeist. This campaign, recently launched and shot by renowned photographer Mert Alas, showcases White in an array of dynamic settings, including playful interactions with a dog, fitness moments, and striking imagery that accentuates his physique while clad in Calvin […]
Lanvin Group Posts 20% Drop in Sales Amid Luxury Slowdown
The luxury fashion industry is facing a notable challenge as the Lanvin Group recently announced a significant 20% decline in revenue for the first half of 2024. This decrease amounts to €171 million ($191 million) and reflects broader trends affecting luxury brands in response to reduced consumer demand in key markets such as China and […]