Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
Trump’s Tariffs: Beauty’s Winners and Losers
Trump’s Tariffs: Beauty’s Winners and Losers The beauty industry is a thriving market, with consumers constantly seeking the latest trends and products to enhance their appearance. From skincare to makeup, the demand for beauty products continues to rise globally. However, recent developments in the political landscape, specifically President-elect Donald Trump’s proposal to increase tariffs on […]