Swap: Revolutionizing Brand Operations with Unified Commerce In today’s ever-changing global landscape, international trade can be a complex and challenging endeavor for Direct-to-Consumer (DTC) brands. With tariff shifts and geopolitical tensions adding layers of complication, the need for streamlined and efficient cross-border operations has never been more critical. This is where Swap, an innovative e-commerce […]
Exclusive: Everlane’s New CEO Gets Real About Its Ambitions
Exclusive: Everlane’s New CEO Alfred Chang Discusses Ambitions In the realm of direct-to-consumer (DTC) brands, Everlane has carved out a niche for itself with its commitment to transparency, sustainability, and timeless style. As the company celebrates its 14th year in the industry, a new era has dawned with Alfred Chang taking the reins as CEO. […]
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In recent years, the direct-to-consumer (DTC) landscape has undergone significant transformations. After a tumultuous period marked by failures of several high-profile brands like Parade and Outdoor Voices, 2024 has seen a resurgence of thriving DTC companies that have mastered the delicate art of balancing growth and cost. This article explores how forward-thinking brands have navigated […]