The New DTC Rebranding Playbook Direct-to-consumer (DTC) brands have been at the forefront of revolutionizing the way we shop, disrupting traditional retail models, and forging direct connections with consumers. These pioneers have not only changed the game in terms of distribution and marketing but have also reshaped consumer expectations and behaviors. However, as the market […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
In today’s marketplace, a distinct trend is gaining momentum: the rise of “dupe” brands that deliver affordable versions of luxury styles. Brands like Quince and Italic are stepping into a space that directly appeals to middle-class consumers, providing quality products made in the same factories as their high-end counterparts. As consumer preferences shift amid a […]