China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]
Enhancing the E-Commerce Customer Journey with Generative AI
Enhancing the E-Commerce Customer Journey with Generative AI In 2025, the landscape of e-commerce is more competitive than ever before. With consumers’ attention divided among numerous online retailers, businesses are constantly seeking innovative ways to stand out. One such innovation that is reshaping the e-commerce industry is Generative AI. BoF’s recent white paper, “The Future […]