Burberry Taps Korean Footballer Son Heung-min as Brand Ambassador Luxury fashion brands are increasingly recognizing the power of sports personalities in their marketing strategies. Burberry, the iconic British fashion house, has recently joined this trend by announcing Korean footballer Son Heung-min as its newest brand ambassador. This strategic partnership marks Burberry’s foray into the world […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
Victoria’s Secret Turnaround Takes Hit on Quarterly Forecast Miss
Victoria’s Secret Turnaround Takes Hit on Quarterly Forecast Miss Victoria’s Secret, the renowned lingerie brand, has been facing a challenging time as it struggles to make a turnaround under the leadership of CEO Hillary Super. Despite her efforts, the company’s first year under her helm has been marred by various external factors that have posed […]
Chinese Tourists Ramp Up European Summer Trips as Americans Cut Back
Chinese Tourists Boost European Summer Tourism While Americans Scale Back As the world slowly emerges from the shadows of the pandemic, the tourism industry is experiencing a shift in traveler dynamics. This summer, European destinations are set to welcome an influx of Chinese tourists, providing a much-needed boost to hoteliers and restaurateurs across the continent. […]
How to Revive a Sleeping Beauty Watch Brand
Reviving a Sleeping Beauty: The Resurrection of Urban Jürgensen Watch Brand In the realm of horology, there are timepieces that transcend mere functionality to become objects of desire, coveted by collectors and connoisseurs alike. Urban Jürgensen, a Danish watch company with a rich 250-year-old heritage, is one such brand that has long been revered within […]
Exclusive: Violet Grey Names Former Bluemercury Executive as Group President
Exclusive: Violet Grey Names Former Bluemercury Executive as Group President Violet Grey, the renowned boutique retailer and content platform, has made a strategic move in appointing Tracy Kline as its new Group President. With a wealth of experience from her time at Bluemercury, Kline is set to bring a fresh perspective and drive growth at […]
How ‘Revenge Travel’ Will Impact Luxury Sales
The Impact of ‘Revenge Travel’ on Luxury Sales As border re-openings and the repatriation of spending take center stage, the landscape of luxury sales is set to undergo a significant transformation, especially in the realm of Chinese consumer behavior. The phenomenon of ‘Revenge Travel’ is expected to play a pivotal role in shaping the patterns […]
Is Nike Finally Winning With Women?
Is Nike Finally Winning With Women? Nike, the global sportswear giant, has long been a dominant force in the industry, but its success with women has not always been as prominent as its success with men. However, with recent bold marketing strategies, a revamped leadership team led by new brand president Amy Montagne, and the […]
How Portuguese Brands Are Implementing Digital Strategies Today
How Portuguese Brands Are Implementing Digital Strategies Today The Portuguese Footwear Association, APICCAPS, recently took a proactive step towards the future by organizing the Digi4Fashion event in Porto. This event brought together brand leaders and business professionals from the footwear and fashion industries to discuss the digital opportunities that lie ahead for the industry in […]
Ralph Lauren’s Quarterly Results Beat Estimates on Steady Demand
Ralph Lauren’s Quarterly Results Beat Estimates on Steady Demand Ralph Lauren, the iconic fashion brand known for its timeless elegance and sophisticated designs, has recently announced impressive quarterly results that surpassed analysts’ estimates. This success can be attributed to a combination of savvy marketing strategies and strategic investments into brands like Polo and Purple Label, […]