Bath and Body Works Sales Flat, Profits Dip Bath and Body Works, a renowned mass fragrance retailer in the US, has recently faced challenges with its sales remaining stagnant and profits taking a dip. Despite the setback, the company has been actively strategizing to overcome these hurdles and steer back towards growth and success. One […]
Temu-Owner PDD Tops Revenue Estimates, But Competition Squeezes Margins
Temu-Owner PDD Tops Revenue Estimates, But Competition Squeezes Margins The e-commerce landscape is a battlefield where giants clash, vying for dominance and market share. Recently, the spotlight has been on Temu-owner PDD, which managed to exceed quarterly revenue estimates, showcasing its prowess in the ever-competitive sector. However, amidst the celebrations of revenue triumphs, a shadow […]
How to Acquire Customers with Instagram Ads in 2025
How to Acquire Customers with Instagram Ads in 2025 In the ever-evolving landscape of digital marketing, acquiring customers through Instagram ads has become a strategic priority for brands looking to boost their online presence and drive sales. With paid marketing on Meta (formerly known as Facebook) becoming more cost-effective and efficient in targeting specific customer […]
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming Fashion gaming has taken a new turn with Drest, the fashion styling mobile app that recently received a significant $19.1 million investment in June 2023. This infusion of capital has paved the way for Drest to relaunch as a groundbreaking marketing tool that leverages storytelling […]