From AI to Retail, Beauty’s New Marketing Playbook In the ever-competitive landscape of the beauty industry, where trends come and go as quickly as the seasons change, marketing strategies play a crucial role in the success of brands. As growth marketing becomes increasingly expensive in a market that is becoming more and more crowded, beauty […]
How to Master the Art of “Trash Talk” Marketing
How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]