Luxury Brands Bet on Experiential Retail to Revive China Sales The landscape of retail is rapidly evolving, especially in the realm of luxury brands. With the rise of e-commerce and changing consumer preferences, traditional brick-and-mortar stores are facing challenges like never before. In response to this shift, many luxury brands are turning to experiential retail […]
How ‘Revenge Travel’ Will Impact Luxury Sales
The Impact of ‘Revenge Travel’ on Luxury Sales As border re-openings and the repatriation of spending take center stage, the landscape of luxury sales is set to undergo a significant transformation, especially in the realm of Chinese consumer behavior. The phenomenon of ‘Revenge Travel’ is expected to play a pivotal role in shaping the patterns […]
Zara Opens Flagship Store in China’s Nanjing With Cafe and Content Creation Studio
Zara’s New Flagship Store in Nanjing: A Step Towards Capturing China’s Retail Market Zara, the renowned fast fashion retailer under the umbrella of Inditex, has recently made a significant stride in its global expansion strategy by opening a new flagship store in Nanjing, China. This move underscores the brand’s commitment to tapping into the ever-growing […]
What It Takes to Sell Beauty on Douyin
What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]