Zara’s New Flagship Store in Nanjing: A Step Towards Capturing China’s Retail Market Zara, the renowned fast fashion retailer under the umbrella of Inditex, has recently made a significant stride in its global expansion strategy by opening a new flagship store in Nanjing, China. This move underscores the brand’s commitment to tapping into the ever-growing […]
What It Takes to Sell Beauty on Douyin
What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]