Everlane Unveils Its First Celebrity-Fronted Campaign Everlane, known for its commitment to transparency and sustainable practices, has taken a bold step by enlisting Icelandic singer Laufey to front its latest campaign, titled “Everland.” Laufey’s ethereal beauty and effortless style perfectly embody the brand’s ethos of simplicity and elegance, making her the ideal choice to showcase […]
Inside Breitling’s Big Bet on the NFL
Breitling Scores Big with $30 Million NFL Partnership Breitling, the renowned Swiss watchmaker, has made a strategic move by teaming up with the National Football League (NFL) in a groundbreaking partnership estimated at $30 million. This bold collaboration not only solidifies Breitling’s presence in the US market but also opens up exciting new avenues for […]
H&M Launches First Store in Brazil With Local Manufacturing Ambitions
H&M’s Strategic Move: Local Manufacturing in Brazil H&M, the renowned Swedish fast-fashion giant, has made a groundbreaking decision to establish its first store in Brazil, marking a significant milestone for the brand. What sets this expansion apart is not just the introduction of another store but the incorporation of local manufacturing ambitions into its business […]
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So Louis Vuitton, the iconic fashion house, has recently made a bold move by unveiling its debut cosmetics line, including a $160 lipstick. This decision has sparked a heated debate within the beauty community about the boundaries of pricing in the industry. The question on […]
Fosun’s Jewellery Unit Shanghai Yuyuan Considers Second Listing in Hong Kong
Fosun’s Jewellery Unit Shanghai Yuyuan Considers Second Listing in Hong Kong The renowned jewellery unit of Fosun Group, Shanghai Yuyuan, is contemplating a second listing in Hong Kong. This strategic move comes as the Shanghai-listed company, which shares an owner with Lanvin Group, aims to potentially raise over $300 million through this offering, according to […]