The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins As the fashion world continues to witness seismic shifts, the recent announcements of Demna Gvasalia’s appointment as the new artistic director of Gucci and Dario Vitale taking the creative reins from Donatella Versace at Versace mark the beginning of a new era for these […]
Will Gucci’s Demna Strategy Work?
Will Gucci’s Demna Strategy Work? When Kering, the luxury fashion conglomerate, announced its decision to appoint Demna Gvasalia, the creative genius behind Balenciaga, as the new creative director of Gucci, the fashion world was sent into a frenzy. The move was seen as a bold and risky strategy by many, considering Gucci’s status as one […]
Cucinelli Sees Operating Profit Increase 13% in 2024, Confirms Guidance
Cucinelli Sees Operating Profit Increase 13% in 2024, Confirms Guidance Italian luxury group Brunello Cucinelli has once again demonstrated its prowess in the fashion industry by announcing a remarkable 13 percent increase in operating profit for the year 2024. This significant boost in profitability not only showcases the brand’s resilience but also underlines its ability […]
Tecovas Brings Its Cowboy Chic to New York
Tecovas Brings Its Cowboy Chic to New York Tecovas, the renowned western wear brand recognized for its stylish cowboy boots, is making its mark in the Big Apple. With the opening of a sprawling 4,500-square-foot store in SoHo, Tecovas is signaling a strategic move towards broader retail expansion. The brand’s expansion comes as part of […]
Milan Day Five: Matters of Identity
Milan Day Five: Matters of Identity Milan Fashion Week has always been a melting pot of creativity, style, and innovation. Designers from all around the world flock to this prestigious event to showcase their latest collections and set the tone for the upcoming season. On the fifth day of Milan Fashion Week, three iconic brands […]
Waiting for Gucci
Waiting for Gucci Kering’s flagship brand, Gucci, has been a powerhouse in the fashion industry, setting trends and redefining luxury for decades. However, the recent departure of creative director Alessandro Michele has left the fashion world eagerly anticipating the announcement of his successor. According to Imran Amed, founder and editor-in-chief of The Business of Fashion, […]
Can Formula 1 Keep TAG Heuer in the Fast Lane?
Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
The Problems with Gucci and Dior
The Challenges Ahead for Gucci and Dior After experiencing a remarkable surge in sales over the past five years, luxury powerhouses LVMH’s Dior and Kering’s Gucci are now encountering significant challenges. Despite their contrasting situations, both brands are navigating through turbulent waters in the ever-competitive fashion industry. Gucci, under the umbrella of Kering, has been […]
The BoF Brand Magic Index: Volume 2
The BoF Brand Magic Index: Volume 2 BoF Insights, in collaboration with Quilt.AI, has once again unveiled The BoF Brand Magic Index, a groundbreaking tool that delves into the intricacies of the brand-customer relationship within the realms of fashion and luxury. This innovative index employs AI-driven analysis, sifting through a vast array of social media […]
Lanvin’s Return to Form
Lanvin’s Return to Form: Can the Brand’s ‘Ultimate Chic’ Compete with Deep-Pocketed Rivals? In the world of high fashion, few names evoke as much history, prestige, and sheer elegance as Lanvin. The storied Paris couture house, founded by Jeanne Lanvin in 1889, has long been synonymous with sophistication, glamour, and timeless style. However, in recent […]