Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues Adidas, the renowned German sportswear giant, is making significant strides in its financial performance as it continues to witness a remarkable recovery following the Yeezy saga. The company has recently announced an upgrade in its profit forecast, attributing this positive outlook to the soaring demand for its […]
How to Master the Art of ‘Trash Talk’ Marketing
Mastering the Art of ‘Trash Talk’ Marketing: How Sportswear Brands are Leading the Way In the world of sports, trash talk is a time-honored tradition. From the NBA Finals to the Super Bowl, athletes and fans alike revel in the competitive banter that comes with the territory. However, in recent years, this playful exchange has […]
The Football Team That Finally Got Fashion Right
AC Milan: The Football Team That Finally Got Fashion Right When it comes to the world of football, teams are constantly looking for ways to stand out both on and off the field. While success on the pitch is crucial, off-field ventures can also play a significant role in shaping a team’s image and appeal. […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
The End of The Founder-Led Era
The End of The Founder-Led Era In the realm of business and entrepreneurship, the concept of a founder-led company has long been romanticized. From the visionary leadership of Steve Jobs at Apple to the bold innovation of Elon Musk at Tesla, founder-led companies have often been synonymous with success, innovation, and a unique brand identity. […]
Ready for Relaunch? Jonathan Anderson’s Dior Challenge
Ready for Relaunch? Jonathan Anderson’s Dior Challenge Jonathan Anderson, the renowned fashion designer, is poised to make his debut at the iconic French megabrand, Dior. As he steps into this new role, all eyes in the fashion world are on him, eagerly awaiting his fresh perspective and innovative designs. However, Anderson’s appointment comes at a […]
Ben Gorham to Exit Byredo
Ben Gorham to Exit Byredo: A Shift in Leadership at the Swedish Fragrance Label In a surprising turn of events, Ben Gorham, the visionary founder behind the renowned Swedish fragrance brand Byredo, is set to step down from his position as Puig finalizes its acquisition of the company. Gorham, known for his unique approach to […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Delphine Arnault Confirms Jonathan Anderson’s Dior Takeover
Delphine Arnault Confirms Jonathan Anderson’s Dior Takeover In a move that has sent ripples through the fashion industry, Delphine Arnault, the Chief Executive of Dior, has officially confirmed the appointment of Jonathan Anderson as the head of both the men’s and women’s divisions of the renowned French luxury brand. This decision marks a significant strategic […]
How Raisefashion’s Emerging Designers Build Brands Informed by Heritage
How Raisefashion’s Emerging Designers Build Brands Informed by Heritage Designers from RaiseFashion’s third masterclass cohort are facing a myriad of challenges in today’s ever-changing fashion landscape. From navigating shifting tariffs to dealing with supply chain disruptions and pricing pressures, these emerging talents have their work cut out for them. Despite these obstacles, a group of […]