Tag: brand identity

How Raisefashion’s Emerging Designers Build Brands Informed by Heritage

How Raisefashion’s Emerging Designers Build Brands Informed by Heritage Designers from RaiseFashion’s third masterclass cohort are facing a myriad of challenges in today’s ever-changing fashion landscape. From navigating shifting tariffs to dealing with supply chain disruptions and pricing pressures, these emerging talents have their work cut out for them. Despite these obstacles, a group of […]

Urban Outfitters Beats Analyst Expectations Off Strong Sales Growth

Urban Outfitters Surpasses Analyst Expectations with Impressive Sales Growth Urban Outfitters, the well-known apparel company, has recently made headlines by exceeding analyst expectations due to its remarkable sales growth. In its latest financial report, the company revealed that its sales surged by an impressive 10.7 percent, reaching a total of $1.33 billion. This significant increase […]

How an Indie Beauty Brand Finds Its Hero

How an Indie Beauty Brand Finds Its Hero In the vast and competitive landscape of the beauty industry, indie brands are constantly striving to stand out, make an impact, and capture the hearts of consumers. One crucial element that can propel an indie beauty brand to success is the discovery of a hero product. These […]

Burberry’s Reset Begins to Click

Burberry’s Reset Begins to Click Burberry, the renowned British luxury fashion house, has recently made headlines with its strategic reset under new management. Despite facing challenges such as a swing to a loss in full-year profit and a 6 percent decline in quarterly sales, the company’s shares have soared as investors show confidence in its […]

The Art and Science of Product Naming

The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]

Warby Parker Reaches Full Profitability, Lowers Outlook

Warby Parker Reaches Full Profitability, Lowers Outlook Warby Parker, the disruptive eyeglass maker, has reached a significant milestone by generating its first net profit as a public company in the first quarter of the year. This achievement marks a turning point for the company, which has been steadily growing its market share and revolutionizing the […]

Amazon Isn’t the Solution to Saks’ Problems

Amazon Isn’t the Solution to Saks’ Problems The recent unveiling of Saks Global’s new storefront on Amazon Luxury may have generated some buzz, but it seems that investors are not easily swayed by shiny new additions. Despite this seemingly strategic move, Saks Global is still facing a significant challenge in the form of deteriorating liquidity. […]

The Debrief | The Power of a Luxury Handbag

The Debrief | The Power of a Luxury Handbag Luxury handbags have long been more than just accessories. They are symbols of status, style, and sophistication, embodying the essence of a brand’s identity and allure to aspirational consumers. In a recent discussion, senior correspondent Sheena Butler-Young and luxury correspondent Simone Stern-Carbone shed light on the […]

AI startup caught in Dev Mode trademark row

AI Startup Caught in “Dev Mode” Trademark Row In the ever-changing landscape of technology and innovation, the importance of brand protection has never been more crucial. Recently, an AI startup found itself in the midst of a trademark dispute over the use of the term “Dev Mode.” This conflict not only sheds light on the […]

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