Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
The Problems with Gucci and Dior
The Challenges Ahead for Gucci and Dior After experiencing a remarkable surge in sales over the past five years, luxury powerhouses LVMH’s Dior and Kering’s Gucci are now encountering significant challenges. Despite their contrasting situations, both brands are navigating through turbulent waters in the ever-competitive fashion industry. Gucci, under the umbrella of Kering, has been […]
The BoF Brand Magic Index: Volume 2
The BoF Brand Magic Index: Volume 2 BoF Insights, in collaboration with Quilt.AI, has once again unveiled The BoF Brand Magic Index, a groundbreaking tool that delves into the intricacies of the brand-customer relationship within the realms of fashion and luxury. This innovative index employs AI-driven analysis, sifting through a vast array of social media […]
Lanvin’s Return to Form
Lanvin’s Return to Form: Can the Brand’s ‘Ultimate Chic’ Compete with Deep-Pocketed Rivals? In the world of high fashion, few names evoke as much history, prestige, and sheer elegance as Lanvin. The storied Paris couture house, founded by Jeanne Lanvin in 1889, has long been synonymous with sophistication, glamour, and timeless style. However, in recent […]
Op-Ed | Why Luxury Needs Trump
Op-Ed | Why Luxury Needs Trump Bernard Arnault’s recent appearance at the US President’s inauguration might have sparked controversy and surprise among the public. Still, for the Chairman of LVMH, the world’s leading luxury goods company, it was a strategic business move. In the realm of high-end fashion and luxury brands, the intersection of politics […]