Beauty Cashes in on the Return of the Summer Blockbuster As the summer blockbuster season makes its grand return, beauty companies are seizing the opportunity to ride the wave of these highly anticipated films. From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget movies have become an increasingly popular marketing tie-in for the beauty industry. This trend […]
Why Blockbuster Deals Are Back in Fashion
Why Blockbuster Deals Are Back in Fashion In the fast-paced world of business, trends come and go like the changing seasons. However, one trend that seems to be making a major comeback is the blockbuster deal. In an era filled with tariffs and turmoil, fashion’s boldest players are once again placing billion-dollar bets and finding […]