In an increasingly polarized political climate, Glossier—a beauty brand known for its millennial-focused marketing—has taken a noteworthy step towards civic engagement. On October 14, the company debuted a new advertising initiative that aims to motivate voter registration among residents in key swing states. This innovative campaign will run through Election Day on November 5, utilizing […]
Revlon Names Michelle Peluso Its New CEO
In a significant move within the beauty industry, Revlon has announced the appointment of Michelle Peluso as its new Chief Executive Officer (CEO), effective November 4, 2024. Peluso’s leadership comes at a pivotal time for the company, which is still navigating the impacts of its recent bankruptcy proceedings and the quest for renewed market dominance. […]
The Sweet-Smelling Revival of Hair Perfume
In recent years, an intriguing trend has emerged in the beauty industry: the rise of hair perfumes. Initially dismissed by many as a frivolous concept, these products have gained significant traction, especially in the wake of the pandemic. The appeal lies in their unique ability to offer a fragrant enhancement to hair care routines, catering […]
Euroitalia Acquires Moschino Beauty Brand From Aeffe
In a significant shift within the luxury beauty market, Italian fragrance powerhouse Euroitalia has successfully purchased the beauty rights of the famed Moschino brand from Aeffe for €98 million (approximately $110 million). This acquisition, announced on September 26, 2024, marks a pivotal moment for both parties involved, especially given Aeffe’s ongoing challenges with sales and […]
Glossier Unveils Two New Fragrances
In a significant milestone for the beauty brand, Glossier has recently announced the launch of its latest offerings, Impressions of Glossier You, marking what the company describes as its most substantial launch in a decade. This rollout features two innovative extensions to their flagship eau de parfum, Glossier You, which has gained immense popularity since […]