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Tag: Beauty of Joseon

Fashion
Everett Thistlethwaite

TikTok’s Favourite Sunscreen Brand Pushes Further Into the US

Search for “sunscreen” on TikTok, and one name is bound to come up: Beauty of Joseon. This South Korean skincare brand, celebrated for its innovative products, has captured the hearts of influencers and consumers alike. With 16 of the top 20 videos about sunscreen on the platform and a staggering 1.7 billion views attached to […]

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