Tag: Beauty Marketing

Inside The Business of Beauty’s Community Event for Industry Leaders in New York

Inside The Business of Beauty’s Community Event for Industry Leaders in New York The recent gathering of founders and leaders from top beauty companies in New York marked a significant moment in the industry. The Business of Beauty event brought together key figures from renowned companies including Bansk Beauty, Glossier, Kenvue, Shiseido, Puig Beauty, Printemps, […]

How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing

From Fashion PR to Global Marketing: The Inspiring Journey of Nars Cosmetics’ Deputy General Manager Jennifer Jackson’s career trajectory is a testament to the power of passion and perseverance in the professional world. Starting in the dynamic realm of fashion PR and marketing, Jennifer embarked on a journey that eventually led her to the prestigious […]

What It Takes to Sell Beauty on Douyin

What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]

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