From Fashion PR to Global Marketing: The Inspiring Journey of Nars Cosmetics’ Deputy General Manager Jennifer Jackson’s career trajectory is a testament to the power of passion and perseverance in the professional world. Starting in the dynamic realm of fashion PR and marketing, Jennifer embarked on a journey that eventually led her to the prestigious […]
What It Takes to Sell Beauty on Douyin
What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]