Asics Redefines Sportswear with ‘Anti-Gorpcore’ Clothing Line in Collaboration with Kiko Kostadinov Japanese sportswear powerhouse Asics is making bold moves in the fashion industry with the launch of its latest unisex clothing line, Novalis. Teaming up with the renowned designer Kiko Kostadinov, Asics is breaking barriers and challenging traditional sportswear aesthetics with what they’re calling […]
How I Became… ASICS SportStyle’s PR & Collaborations Lead
From Fashion PR to ASICS SportStyle: A Career Journey of Success Anissa Jaffery, the PR and Collaborations Lead at ASICS SportStyle, has traversed a remarkable career path that has seen her evolve from the fast-paced world of fashion PR agencies to a leadership role at a renowned global brand. With a rich background working with […]