How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco In the world of retail, the battle between authenticity and affordability is a constant one. Lululemon, the renowned athletic apparel brand, found itself embroiled in this very struggle when it filed a lawsuit against Costco over alleged trademark infringement. However, what seemed like a straightforward legal […]
Tag: Anti-Dupe Lawsuit
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