The annual BoF VOICES 2024 event brought together influential figures from the fashion industry and beyond to explore the intersections of commerce, technology, and culture. Held at Soho Farmhouse in Oxfordshire, the three-day gathering celebrated its ninth edition by featuring prominent speakers, including fashion designer Simon-Porte Jacquemus and creative director of Valentino, Alessandro Michele. On […]
# Connecting to Consumers Through Entertainment and Culture
As today’s consumers interact with a plethora of content channels, strategies for engagement and conversion are advancing rapidly. An intriguing discussion hosted by The Business of Fashion (BoF) in collaboration with Amazon Fashion examined how brands can connect with consumers through entertainment and culture. A significant shift in consumer behavior is evident, particularly highlighted by […]