Nike’s Female Basketball Stars Are Outshining Their Male Counterparts When it comes to the world of basketball, the spotlight has often been on male players, with their dunks, crossovers, and three-pointers captivating audiences around the globe. However, in recent years, a shift has been occurring, one where female basketball stars are not only stepping into […]
Why Salomon-Owner Amer Sports’ IPO Fell Short
Why Salomon-Owner Amer Sports’ IPO Fell Short In the realm of fashion and sportswear, the initial public offering (IPO) of Amer Sports, the owner of Salomon, Arc’teryx, and Wilson, did not meet the anticipated success. Despite discounting its listing, the company faced challenges in the tepid US IPO market, joining the ranks of other major […]
Is Nike Finally Winning With Women?
Is Nike Finally Winning With Women? Nike, the global sportswear giant, has long been a dominant force in the industry, but its success with women has not always been as prominent as its success with men. However, with recent bold marketing strategies, a revamped leadership team led by new brand president Amy Montagne, and the […]