As today’s consumers interact with a plethora of content channels, strategies for engagement and conversion are advancing rapidly. An intriguing discussion hosted by The Business of Fashion (BoF) in collaboration with Amazon Fashion examined how brands can connect with consumers through entertainment and culture. A significant shift in consumer behavior is evident, particularly highlighted by […]
Julie Bornstein Unveils the ‘ChatGPT of Shopping’ at BoF VOICES 2024
In an era where consumers are inundated with choices in the digital marketplace, Julie Bornstein, a notable figure in fashion e-commerce, introduced her innovative platform, Daydream, during the BoF VOICES 2024 event. This platform, likened to ChatGPT by Bornstein, represents a significant leap forward in addressing the challenges posed by excessive information and choice paralysis […]
