BoF Masterclass | The Complete Playbook for Generative AI in Fashion In the fast-paced world of fashion, staying ahead of the curve is crucial. With technology constantly shaping the industry, it’s essential to embrace innovative solutions that can revolutionize the way we create, design, and produce fashion. One such groundbreaking technology is generative AI, and […]
Starday plans rapid rollout of AI-developed snacks
Starday’s Strategic Move: Rapid Rollout of AI-Developed Snacks In the fast-paced world of food innovation, companies are constantly seeking ways to stay ahead of the curve and meet the ever-changing demands of consumers. Starday, a leading player in the snacks industry, has recently announced its ambitious plan to leverage artificial intelligence (AI) to identify market […]
Europe’s sweater-wearing humanoid robot gifts a studded jacket to NVIDIA CEO
Europe’s Sweater-Wearing Humanoid Robot Gifts a Studded Jacket to NVIDIA CEO A humanoid robot gifted a custom black leather jacket to the CEO of NVIDIA and captured the attention of tech enthusiasts worldwide. The unusual yet thoughtful gesture took place at a technology conference in Europe, where the robot, known for its signature sweater attire, […]
The Best of BoF 2024: Finding Technology’s Value
As we close the chapter on 2024, it’s clear that the conversation around technology—particularly artificial intelligence (AI)—has shifted dramatically. Gone are the days of simple excitement over the novelty of generative AI; instead, brands and retailers are now grappling with pressing questions about its practical applications and long-term viability. This year served as a critical […]
The Best of BoF 2024: Fashion’s Sustainability Pullback
In 2024, the fashion industry is grappling with a complex mix of challenges that have resulted in a downward trend in sustainability initiatives. Amid increasing economic pressures, the focus on environmental responsibility has diminished, leading to significant consequences for brands and the overall health of the sector. This article examines the current state of sustainability […]
The Debrief | The Future of Resale
The resale market, once viewed as a niche segment of the fashion industry, has rapidly transformed into a multi-billion-dollar enterprise. In the United States alone, it is estimated to be worth around $50 billion, reshaping consumer behavior and presenting new opportunities for brands. What has driven this evolution, and what does the future hold for […]
Luxury’s Pricing Reality Check
The luxury market is facing a significant challenge as recent economic pressures lead luxury brands to reconsider their pricing strategies. This landscape shift is not just a reaction to inflation; it reflects a broader recalibration of consumer expectations in the high-end market. Notably, brands like Mulberry, Burberry, and Capri Holdings are publicly acknowledging the disconnect […]
# Connecting to Consumers Through Entertainment and Culture
As today’s consumers interact with a plethora of content channels, strategies for engagement and conversion are advancing rapidly. An intriguing discussion hosted by The Business of Fashion (BoF) in collaboration with Amazon Fashion examined how brands can connect with consumers through entertainment and culture. A significant shift in consumer behavior is evident, particularly highlighted by […]
Julie Bornstein Unveils the ‘ChatGPT of Shopping’ at BoF VOICES 2024
In an era where consumers are inundated with choices in the digital marketplace, Julie Bornstein, a notable figure in fashion e-commerce, introduced her innovative platform, Daydream, during the BoF VOICES 2024 event. This platform, likened to ChatGPT by Bornstein, represents a significant leap forward in addressing the challenges posed by excessive information and choice paralysis […]