The resale market, once viewed as a niche segment of the fashion industry, has rapidly transformed into a multi-billion-dollar enterprise. In the United States alone, it is estimated to be worth around $50 billion, reshaping consumer behavior and presenting new opportunities for brands. What has driven this evolution, and what does the future hold for […]
Luxury’s Pricing Reality Check
The luxury market is facing a significant challenge as recent economic pressures lead luxury brands to reconsider their pricing strategies. This landscape shift is not just a reaction to inflation; it reflects a broader recalibration of consumer expectations in the high-end market. Notably, brands like Mulberry, Burberry, and Capri Holdings are publicly acknowledging the disconnect […]
# Connecting to Consumers Through Entertainment and Culture
As today’s consumers interact with a plethora of content channels, strategies for engagement and conversion are advancing rapidly. An intriguing discussion hosted by The Business of Fashion (BoF) in collaboration with Amazon Fashion examined how brands can connect with consumers through entertainment and culture. A significant shift in consumer behavior is evident, particularly highlighted by […]
Julie Bornstein Unveils the ‘ChatGPT of Shopping’ at BoF VOICES 2024
In an era where consumers are inundated with choices in the digital marketplace, Julie Bornstein, a notable figure in fashion e-commerce, introduced her innovative platform, Daydream, during the BoF VOICES 2024 event. This platform, likened to ChatGPT by Bornstein, represents a significant leap forward in addressing the challenges posed by excessive information and choice paralysis […]