Tag: #AIInFashion

The Best of BoF 2024: Finding Technology’s Value

As we close the chapter on 2024, it’s clear that the conversation around technology—particularly artificial intelligence (AI)—has shifted dramatically. Gone are the days of simple excitement over the novelty of generative AI; instead, brands and retailers are now grappling with pressing questions about its practical applications and long-term viability. This year served as a critical […]

Puma Is Bringing AI-Generated Design to the Football Pitch

In a groundbreaking move, Puma is redefining fan engagement by harnessing the capabilities of artificial intelligence (AI) to transform the way sports memorabilia is designed. The sports brand recently announced the launch of a platform that allows Manchester City fans to design a new uniform for the football team using generative AI technology. This innovative […]

Fashion’s New Era of Product Discovery

In the rapidly evolving world of fashion retail, consumers are facing an overwhelming volume of choices that often leads to decision fatigue and abandoned carts. Recent insights from the BoF-McKinsey State of Fashion 2025 report indicate that 74 percent of consumers walk away from online purchases simply due to the vast options available. To combat […]

Did These Fashion and Beauty Trends Predict Trump’s Comeback?

The political dynamics in the U.S. have often intersected with cultural and fashion trends, creating a fascinating interplay that reflects societal values. In the aftermath of Donald Trump’s recent electoral success, many have begun to scrutinize the fashion and beauty landscape to discern whether these trends hinted at the cultural shift toward conservatism that has […]

Sportswear Is Set for an Epic Showdown in 2025

The sportswear industry is at a pivotal juncture, poised for a dramatic clash between challenger brands and well-established incumbents. As we approach 2025, insights from the BoF-McKinsey State of Fashion report reveal that this showdown will compel both sides to innovate and engage consumers like never before. The dynamics of the sportswear market are rapidly […]

Kering’s Balenciaga CEO Charbit Set to Lead Yves Saint Laurent

Kering SA, the luxury fashion powerhouse, is reportedly considering Cedric Charbit, the current CEO of Balenciaga, as the next leader of Yves Saint Laurent. The anticipated transition comes in the wake of Francesca Bellettini, the incumbent CEO, stepping into a more prominent role within the struggling French fashion conglomerate in 2023. This strategic move is […]

The Musée des Arts Décoratifs Names Sofia Coppola Artistic Director of Its Bal d’Été

In a noteworthy announcement that merges the realms of fashion, art, and cinema, the Musée des Arts Décoratifs in Paris has appointed esteemed filmmaker Sofia Coppola as the Artistic Director for its inaugural Bal d’Été. Scheduled for July 6, 2025, this prestigious event aims to set the tone for the Paris Haute Couture week, showcasing […]

### LVMH’s Sophie Brocart Heads to Chanel in New Sustainability Role

Sophie Brocart’s transition from LVMH to Chanel marks a significant moment in the luxury fashion sector, reflecting a growing commitment to sustainability within high-end brands. As former CEO of Patou, since 2018, Brocart has played a crucial role in revitalizing the brand under designer Guillaume Henry. Now, her new position at Chanel focuses on creating […]

Prada Family Has a Plan in Place to Avoid Succession Drama

The luxury fashion industry faces heightened scrutiny as leadership transitions loom on the horizon. One household name navigating these choppy waters is Prada SpA, seamlessly shifting power within the family while securing its future in an increasingly competitive market. With Miuccia Prada and Patrizio Bertelli, the couple credited with transforming a humble leather shop in […]

Fashion Faces Big Climate Questions Ahead of COP 29

As the UN’s 29th annual climate conference opens in Baku, Azerbaijan, the fashion industry’s sustainability scores raise significant concerns. With mounting evidence of a warming planet and increasing severity of climate change events, the fashion sector’s contribution to global emissions cannot be overlooked. This year has seen unprecedented weather patterns, with 2024 possibly breaking records […]

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