How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
EBay Invests in Luxury Resale Platform Cudoni
EBay Invests in Luxury Resale Platform Cudoni EBay, a giant in the e-commerce industry, has made a significant move by investing in the UK-based luxury resale platform, Cudoni. The announcement of the £7.5 million ($9 million) raise on Monday has sparked interest and excitement in the world of upscale second-hand shopping. This strategic investment not […]
Why Luxury Wants in on Mystery Boxes
Why Luxury Wants in on Mystery Boxes Luxury brands have long been synonymous with exclusivity, craftsmanship, and prestige. However, in recent years, there has been a notable shift in the way these brands engage with consumers, especially the younger demographic. One trend that has been gaining momentum is the rise of mystery boxes, and it […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
Inside Gymshark’s First Store
Inside Gymshark’s First Store Gymshark, the popular activewear brand known for its stylish and functional workout gear, is taking a bold step into the world of brick-and-mortar retail. Despite experiencing a significant surge in online sales, the company has decided to open its inaugural physical store in the vibrant city of London. This move marks […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Europe’s first 5th-gen tank targets hybrid-electric power for future combat
Europe’s First 5th-Gen Tank Targets Hybrid-Electric Power for Future Combat Europe has launched Project MARTE (Main ARmoured Tank of Europe), a highly technical, multi-national initiative, to develop the continent’s first 5th-generation tank. This ambitious project aims to revolutionize armored warfare by incorporating cutting-edge technologies and innovations, with a primary focus on hybrid-electric power systems. The […]
More European cities move to replace Microsoft software as part of digital sovereignty efforts
More European Cities Follow Suit: Lyon’s Move to Open-Source Software for Digital Sovereignty In an era where digital sovereignty is becoming increasingly crucial, Lyon has taken a significant step towards independence by initiating the migration of its municipal IT systems from Microsoft software to open-source alternatives. This move not only signifies a shift towards supporting […]
Swiss Watchmakers Battle for Their Future
Swiss Watchmakers Battle for Their Future The Swiss watchmaking industry, known for its precision, craftsmanship, and timeless elegance, is currently facing one of its biggest challenges yet. With double-digit sales declines and a crisis of relevance looming large, traditional watchmakers are now forced to adapt or risk fading into obscurity. In a world where technology […]