Padel: The Luxury Sport Trend Taking the World by Storm In the realm of luxury sports, there is a new player in town that is captivating the hearts of the affluent and fashion-forward individuals: Padel. This racket sport, a blend of tennis and squash, has been gaining immense popularity in recent years, attracting not only […]
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant New Balance, a brand once known for catering to dads and runners, has undergone a remarkable transformation in the past decade. The Boston-based company has successfully rebranded itself as one of the most sought-after players in the competitive sneaker industry. With a keen eye […]
Nike CEO John Donahoe to Step Down
Nike CEO John Donahoe to Step Down Nike, the iconic sportswear giant, is undergoing a significant leadership change as CEO John Donahoe steps down. Donahoe, who took the helm in January 2020, has faced challenges during his tenure, and now will be succeeded by Elliott Hill, a seasoned veteran of the company. Hill, who retired […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
The Rise of Sportswear’s Challenger Brands, in Four Charts
The Rise of Sportswear’s Challenger Brands, in Four Charts Nike and Adidas have long reigned supreme in the sportswear industry, with their iconic logos adorning athletes and enthusiasts worldwide. However, a recent report has unveiled a shifting landscape, where a cohort of up-and-coming brands is encroaching on the market share of these giants. Brands like […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
New York Times Details Ye’s History of Misconduct Before Adidas Blowup
New York Times Exposes Kanye West’s History of Misconduct Before Adidas Controversy In a recent expose by The New York Times, shocking details have emerged regarding Kanye West’s troubling history of misconduct prior to the explosive fallout with Adidas. The report delves deep into the rapper and designer’s problematic behavior, shedding light on a series […]
The Ye and Adidas Conflict, Explained
The Ye and Adidas Conflict, Explained The partnership between Adidas and the enigmatic artist known as Ye, formerly Kanye West, has been a lucrative one for the sportswear giant. The collaboration birthed the immensely popular Yeezy line, which has become a staple in sneaker culture and beyond. However, recent developments have cast a shadow over […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]