Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It

In today’s fast-paced beauty industry, where social media influences consumer perceptions and purchasing decisions, brands find themselves under scrutiny more than ever. A recent incident involving Mielle Organics, a prominent brand catering to Black and multicultural women, illustrates the potential pitfalls that beauty companies face. This article explores the intricacies behind hair loss allegations, the […]

Strategic Insights for Fashion Brands on TikTok: Engaging Communities and Driving Sales

As TikTok continues to reshape the marketing landscape, especially in industries like fashion, beauty, and luxury, it has become imperative for brands to harness this platform effectively. Recent insights, particularly from BoF’s collaboration with TikTok, underscore the importance of strategic engagement and adept use of TikTok’s unique features. With over 60 percent of TikTok users […]

Case Study | How to Create the Perfect E-Commerce Site

Creating a successful e-commerce site is a balancing act that requires brands to effectively tell their story while maximizing sales. Striking this balance can be challenging, as many brands often skew toward one area, either sacrificing storytelling for profit or inundating customers with rich graphics that result in a convoluted shopping experience. The Dual Mission […]

This Week: Burberry, Gucci and the Federal Reserve Could Surprise Us

This week brings a mix of anticipated fashion showcases and high-stakes economic decisions, with prominent brands like Burberry and Gucci under scrutiny while the Federal Reserve signals potential changes in interest rates. As Burberry prepares for a pivotal show in London, and Gucci reflects on its recent struggles, all eyes will also be on the […]

World Afro Day Urges UK Parliament to Adopt Hair Discrimination Policy

As the world gears up to celebrate the eighth annual World Afro Day on September 15, a significant movement is underway in the UK. Over 100 supporters, including prominent celebrities and advocates, have signed an open letter urging the UK Parliament to adopt a policy that directly addresses hair discrimination. This campaign seeks to reform […]

New York State Launches Fashion Grants for Sustainability and Innovation

In a significant move to rejuvenate the New York fashion industry, Governor Kathy Hochul has announced a new grant program designed to boost sustainability and innovation within the sector. With a commitment to allocate up to $10,000 in funding, the initiative aims to support startups, farmers, and researchers who are pursuing breakthroughs in materials development, […]

The BoF Podcast | Clare Waight Keller on Leadership in Fashion

Clare Waight Keller’s journey through the fashion industry serves as a remarkable example of leadership and adaptability. Her recent appointment as the creative director of Uniqlo highlights not only her extensive experience but also her commitment to evolving her vision across diverse fashion landscapes. In a recent episode of The BoF Podcast hosted by Imran […]

Shein Says Move to Close US De Minimis Loophole Won’t Hurt Competitive Advantage

In a recently held interview, Shein’s executive chairman, Donald Tang, expressed confidence in the company’s ability to maintain its competitive edge despite forthcoming changes to US import regulations. The Biden administration plans to eliminate the “de minimis” loophole that permits low-value shipments—those valued under $800—to bypass import duties. Originally designed to facilitate small parcel imports […]

Fearless Fund to End Grant Programme for Black Women Founders, Settles Lawsuit

In a significant decision that underscores the tension between targeted financial support and legal boundaries, the Fearless Fund has agreed to discontinue its Strivers Grant Contest for Black women entrepreneurs. This move comes as part of a settlement reached with the American Alliance for Equal Rights (AAER), a conservative group that had initiated a lawsuit […]

The Row’s $1 Billion Deal, Explained

The luxury fashion landscape is witnessing notable shifts with significant investments fueling the growth of exclusive brands. A prime example is the recent financial backing of Mary-Kate and Ashley Olsen’s luxury label, The Row, which has attracted attention with a whopping $1 billion valuation following investments from the families behind Chanel and L’Oréal. This multi-faceted […]

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