YouTube has introduced new regulations aimed at curbing the spread of AI-generated mimicking videos, a significant move in the fight against misinformation. Under the new guidelines, videos that impersonate individuals using AI technology will be subject to removal upon review.

Human moderators will handle all complaints, ensuring a balanced approach to the enforcement process. When a complaint is upheld, YouTube will give the uploader a 48-hour window to either remove the content or edit it to comply with the platform’s policies. Should the uploader fail to act within this timeframe, YouTube will take the necessary steps to remove the video.

This move reflects growing concerns among users and content creators about the authenticity of digital content. For instance, recent instances of AI-generated deepfakes have shown how such technology can be misused, creating videos that convincingly mimic public figures. Such content can easily mislead viewers, generating false narratives and damaging reputations.

By implementing these rules, YouTube aims to maintain the integrity of its platform, ensuring users can trust the content they encounter. This policy also aligns with broader industry trends toward greater accountability and transparency in digital spaces.