Croatian startup AEOS, formerly recognized as AdScanner, has successfully closed a €10 million investment round aimed at revolutionizing advertising in the evolving landscape of television and streaming services. Led by Taiwania Capital, this Series B funding round also saw participation from AEOS’s existing investors, which highlights the growing confidence in the company’s innovative approach to ad targeting.
Since its inception in 2012, AEOS has rapidly established itself as a formidable player in the European TV advertising sector, focusing on data-driven solutions that enhance audience measurement and campaign planning. Operating out of Croatia and extending its reach to Germany, Austria, Bulgaria, and Serbia, the startup plans to strategically utilize the new funds to propel further growth and expand its product lineup, with a significant emphasis on artificial intelligence (AI).
The investment comes on the heels of notable revenue growth and significant innovations in AEOS’s product offerings. The company is particularly recognized for its Cockpit solution, which facilitates near real-time analytics that effectively link traditional broadcast media with digital streaming services. This integration is crucial as advertisers seek more streamlined and coherent strategies to engage audiences across diverse platforms.
One of the flagship initiatives set to launch in 2024 is AEOS’s second-generation AI-based planning tool. This pioneering solution aims to unify the management of advertising campaigns across television and streaming services into one cohesive ecosystem. Advertisers can expect to enjoy enhanced accuracy in planning, measuring, and optimizing their campaigns across multiple devices, ensuring that their marketing strategies are not only effective but also reflective of contemporary viewing habits.
The investment by Taiwania Capital is a clear endorsement of AEOS’s potential, positioning the company at the forefront of a changing advertising landscape. In a world where consumer viewing preferences are rapidly shifting towards digital platforms, the need for unified and intelligent ad strategies has never been more pertinent. With the new funding, AEOS is set to lead the charge in providing the tools necessary for advertisers to thrive in this increasingly complex environment.
As the global market adapts to the fusion of traditional and digital media, AEOS’s efforts underscore the importance of integrating advanced analytics and AI technology in shaping the future of advertising. By bridging the gap between conventional media and digital channels, AEOS is not only enhancing the efficacy of advertising campaigns but also setting a new standard for industry practices in audience engagement.
In summary, AEOS’s ambitious plans, fueled by a substantial investment, signal a significant shift in how advertisers approach audience targeting across platforms. With its commitment to innovation and a strong focus on data, AEOS is poised to lead the transformation of the advertising landscape.
