The BoF Podcast | Why Craft is the Soul of True Luxury
Craftsmanship has always been at the heart of true luxury, adding a touch of uniqueness, heritage, and soul to every piece. In a recent episode of the BoF Podcast from BoF CROSSROADS 2025, Mexican designer Carla Fernández and Tunisian entrepreneur Kenza Fourati delved into the profound impact of craft-based fashion on the industry, shedding light on the importance of ethical collaboration with artisans and indigenous communities.
Carla Fernández, known for her sustainable approach to fashion that celebrates Mexican heritage and craftsmanship, emphasizes the significance of preserving traditional techniques in a fast-paced, ever-changing industry. By incorporating age-old practices into modern designs, Fernández not only creates exquisite pieces but also empowers local artisans, ensuring that their skills are passed down through generations.
Similarly, Kenza Fourati, a Tunisian entrepreneur dedicated to promoting North African artisanship, echoes Fernández’s sentiments on the transformative power of craft. By working closely with artisans and indigenous communities, Fourati not only showcases their remarkable skills to a global audience but also contributes to the preservation of cultural heritage and the economic empowerment of marginalized groups.
The conversation between Fernández and Fourati underscores the need for brands to move beyond mere appropriation of traditional techniques and instead engage in meaningful partnerships that benefit the communities from which these practices originate. True luxury, as they suggest, lies in the authenticity of craftsmanship and the stories woven into each handcrafted piece.
In a world where mass production and fast fashion dominate the market, the emphasis on craft-based fashion serves as a refreshing reminder of the value of slow, intentional creation. Each stitch, each weave, and each detail tell a story of dedication, skill, and cultural richness, offering consumers a deeper connection to the clothes they wear.
Moreover, the rise of conscious consumerism has propelled the demand for ethically-made, sustainable fashion that respects both the environment and the people behind the garments. By championing craft-based practices and ethical collaboration, designers like Fernández and entrepreneurs like Fourati set a new standard for the industry, one that prioritizes transparency, fairness, and social responsibility.
As we navigate an increasingly complex and interconnected world, the voices of artisans and indigenous communities must be amplified and celebrated. Their knowledge, passed down through generations, holds the key to a more sustainable and inclusive fashion industry. By recognizing and valuing the soul of true luxury—the craftsmanship that lies at its core—we not only enrich our wardrobes but also honor the cultural heritage and livelihoods of those who create beauty with their hands.
In conclusion, the BoF Podcast episode featuring Carla Fernández and Kenza Fourati serves as a poignant reminder of the transformative power of craft in fashion. By embracing traditional techniques, fostering ethical collaborations, and amplifying the voices of artisans, we can pave the way for a more sustainable, inclusive, and soulful industry—one where true luxury is defined not by price tags but by the stories, skills, and heritage woven into every thread.
craftsmanship, luxury fashion, ethical collaboration, artisanal heritage, sustainable practices
