The BoF Podcast | Redefining “Made in Africa”
In a world where the fashion industry is constantly evolving, one region is making significant strides in redefining the narrative of “Made in Africa.” Maryse Mbonyumutwa of Pink Mango, Laduma Ngxokolo of MaXhosa Africa, and Reni Folawiyo of Alara recently came together at BoF CROSSROADS 2025 to delve into how African brands are overcoming operational challenges to bring global creativity and sustainability to the forefront of fashion.
Maryse Mbonyumutwa, the visionary behind Pink Mango, has been instrumental in showcasing the vibrant and eclectic designs that Africa has to offer. Through her brand, she highlights the rich cultural heritage of the continent while incorporating modern elements that resonate with a global audience. By leveraging local craftsmanship and sustainable practices, Pink Mango exemplifies the perfect blend of tradition and innovation.
Laduma Ngxokolo, the creative force behind MaXhosa Africa, brings a fresh perspective to the fashion landscape with his distinctive knitwear designs. Drawing inspiration from his Xhosa heritage, Ngxokolo’s creations celebrate African aesthetics in a contemporary context. His commitment to ethical production and quality craftsmanship has garnered international acclaim, positioning MaXhosa Africa as a leading player in the global fashion scene.
Reni Folawiyo, the founder of Alara, has been pivotal in curating a luxury retail space that showcases the best of African design and craftsmanship. With a keen eye for talent and a passion for promoting homegrown brands, Folawiyo has created a platform that elevates African creativity to new heights. By fostering collaborations and nurturing emerging designers, Alara has become a beacon of style and sophistication on the continent.
Together, these trailblazers are challenging the status quo and reshaping the perception of African fashion on a global scale. By embracing their heritage, championing sustainability, and pushing the boundaries of creativity, they are paving the way for a new era of inclusivity and authenticity in the industry.
As the world of fashion continues to evolve, the rise of African brands is a testament to the power of diversity and innovation. By highlighting the unique stories and talents of designers from the continent, we not only celebrate cultural richness but also foster a more interconnected and socially conscious fashion community.
The conversation at BoF CROSSROADS 2025 serves as a reminder that true progress comes from embracing our differences and working together to create a more sustainable and inclusive future for all. Through collaboration, creativity, and a commitment to positive change, the “Made in Africa” label is not just a statement of origin but a symbol of excellence and empowerment.
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