Category: Swiss Watchmaking Industry

Swatch’s Racism Controversy Ticks Up Growing Challenges

Swatch’s Racism Controversy Ticks Up Growing Challenges Swiss watchmaking has long been synonymous with precision, luxury, and craftsmanship. However, the industry now finds itself facing a storm of challenges, with one of its key players, Swatch, at the center of a brewing controversy that is threatening to tarnish its reputation. The recent uproar stems from […]

Can Swiss Watches Compete on Value?

Can Swiss Watches Compete on Value? Swiss watches have long been synonymous with luxury, precision, and craftsmanship. However, in recent years, the industry has faced challenges as the prices of Swiss timepieces have continued to rise. With consumers becoming more discerning and the market experiencing a downturn in luxury spending, Swiss watchmakers are finding themselves […]

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