Why the Time Is Right for a Gorpcore IPO In the fast-paced world of fashion and outdoor gear, trends come and go like the changing seasons. One trend that has captured the imagination of consumers in recent years is Gorpcore, a style that blends technical outdoor clothing with everyday streetwear. Brands like Arc’teryx and Salomon […]
The Gorpcore Empire Behind Salomon and Arc’teryx
The Gorpcore Empire Behind Salomon and Arc’teryx In the ever-changing landscape of sportswear, Amer Sports is strategically positioning itself to dominate the market with its iconic brands like Salomon and Arc’teryx. The Finnish company has set its sights on scaling its three largest companies, including the well-known tennis racket maker Wilson, into €1 billion sportswear […]
Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet
Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet Amer Sports, the Helsinki-based group that made its debut on the New York Stock Exchange in February 2024, has been making waves in the market. With a portfolio that includes big names like Salomon, Arc’teryx, and Wilson, the company has managed to almost triple […]