Swatch’s Racism Controversy Ticks Up Growing Challenges Swiss watchmaking has long been synonymous with precision, luxury, and craftsmanship. However, the industry now finds itself facing a storm of challenges, with one of its key players, Swatch, at the center of a brewing controversy that is threatening to tarnish its reputation. The recent uproar stems from […]
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch In a world where outrage seems to be the default emotion, brands are finding success by tapping into what can be described as “gentle outrage.” This unique marketing strategy involves sparking controversy or polarizing opinions in a way that is not aggressive or confrontational but […]