Category: Fashion

Case Study | How Brands Can Balance DTC and Wholesale

In today’s competitive market, brands are recognizing the need to balance direct-to-consumer (DTC) and wholesale strategies. Exclusively focusing on either can limit their growth potential. The key lies in harmonizing both approaches to maximize sales and profits. Emerging and established labels are increasingly streamlining their retail partners, selecting those that align best with their brand […]

This Week: Fashion’s Travel Retail Bet Pays Off

The post-pandemic travel boom is showing no sign of slowing. In the US, daily travelers passing through airport security have reached all-time highs, according to the Department of Transportation. July 4th saw record numbers of Americans hitting the road. Meanwhile, Chinese tourists are taking international trips nearing pre-Covid levels, with outbound trips reaching 89% of […]

Shiseido Wins Max Mara Fragrance License

Japanese beauty giant Shiseido is expanding its fragrance portfolio. On Thursday, the Tokyo-based company announced a “long-term” agreement with Italian fashion house Max Mara to develop, produce, market, and distribute branded fragrances. This marks Max Mara’s return to the fragrance market after discontinuing its scent line in the mid-2000s. Shiseido’s Licensing Strategy This collaboration adds […]

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